AllTranz, LLC is a specialty pharmaceutical company based in Lexington, KY and founded in 2004. The company targets the development of neuroscience pharmaceutical solutions delivered via innovative transdermal delivery systems. AllTranz leverages proprietary technology to modify existing chemical entities with proven clinical outcomes to produce important new pharmaceutical products that extend patent franchises. The Company’s expertise in formulation, prodrug evelopment, and dermal delivery products exploit the opportunity for lower risk development pathways to significant new drugs. These new products can improve drug dosing, patient compliance and/or reduce side effects.

 

 

The AllTranz technology platform is the result of more than a decade of research conducted by founder and Chief Scientific Officer Dr. Audra Stinchcomb and supported by several million dollars of peer-reviewed grants. The intellectual property fueling the platform is owned by AllTranz.

 

 

Additionally, AllTranz has options for exclusive licenses on intellectual property owned by the University of Kentucky Research Foundation. Progressive management of the intellectual property estate is evidenced by recent filings of three additional patent applications related to this technology. There are projects funded through a number of non-equity sources that are driving technology development. These include strategic alliances which foster the co-development and testing of innovative and novel formulations as well as expertise specific to topical and transdermal delivery systems. AllTranz has formed collaborative partnerships with pharmaceutical, biotechnology, generic and consumer product companies through licensing arrangements to develop products. Current areas of collaboration include: prodrug design, synthesis and testing; in vitro human skin studies; drug stability testing; dermal tolerance testing; and specialty adhesive testing. The company currently has 12 strategic partnerships and is generating revenue through these contracts. The company continues to evaluate new proprietary drug formulations as well as new proprietary research methods to assess the performance of a variety of formulations. The specialized AllTranz research and development expertise is intended to maximize efficiency and reduce drug development costs. This expertise is a result of the convergence of technology and innovation that the company has pursued since 2004. Non-equity funding of the Company from corporate as well as public sources have fueled development to date.

 

 

An integral part of the company clinical development plan includes the development of a new product for the delivery of a novel non-oral synthetic cannabinoid for its analgesic properties. Pipeline opportunities include an array of neuroscience prodrug and dermal delivery products.

 

AllTranz will focus its initial commercialization efforts on the transdermal delivery of innovative products for pain. The pain therapeutic market is estimated to exceed $31 billion annually. A pre-IND meeting with the FDA is planned for the second quarter of 2007 with key toxicity tests to be complete in 2008. The Company’s anticipated funding will be sufficient to complete a significant milestone—an approved IND for the Phase I clinical trial. The Phase I clinical trial should begin in first quarter 2009.

 

Melissa Quisenberry is the Company’s acting Chief Executive Officer. She has over 20 years in senior leadership positions with companies from early stage ventures through Fortune 100 Companies. Ms. Quisenberry has raised in excess of $15 million in venture capital. Ms. Quisenberry previously served as the CEO and founder of Alere Medical, and Vice President for Marketing and Sales of Aradigm, a drug delivery technology company. Audra Stinchcomb, Ph.D. is the Chief Scientific Officer of the Company, with over 20 years experience in designing and conducting biomedical/transdermal research. MetaCyte currently serves as management for AllTranz in conjunction with Dr. Stinchcomb. In the area of Business Development, Teresa Leezer, Vice President of MetaCyte, brings over 15 years of executive product, portfolio and company management experience with key Fortune 100 pharmaceutical firms, including Roche Labs, Merck & Company and Bristol Myers Squibb Virology and Oncology. Ms. Leezer has managed six blockbuster pain products in the institutional, physician office and over the counter markets. The Company’s scientific advisors include Joy A. Cavagnaro, Ph.D., DABT, RAC, private consultant, a regulatory expert who previously served as VP of Regulatory Affairs and Integrated Compliance with Human Genome Sciences, Inc. and as Senior Pharmacologist & Director of Quality Assurance with the Food & Drug Administration. Mayer, Brown, Rowe and Maw manage the Intellectual Property estate for the company. Additional service team members include the legal firm of Wyatt, Tarrant & Combs.

 

 

The technology has been supported by more than $3 million in both state and national grants. Grants have been received from the National Institutes of Health, the American Cancer Society, and the Kentucky Science and Technology Corporation. The Company anticipates a $2 million institutional round of financing in first quarter 2007 to develop the lead product. These funds will be dedicated to the completion of the IND for the commercialization of the lead product.

 

 

AllTranz expects to partner with a larger organization to complete commercialization of its lead compound. The Company is flexible in its approach to partnering. Options could include equity investments, milestone/royalty payments or other forms of research collaboration.

  

          

 

 

 

 

 

 

 

 

 

 

 

 

 

Pradama Inc. [“Pradama” or the “Company”], founded in January 2005, is a specialty pharmaceutical company focused on the development and commercialization of products to treat bone diseases and disorders. The Company will create a series of products using its bone-targeting drug delivery system. Pradama will initially concentrate on the development of its lead product candidate for the prevention and/or treatment of osteoporosis—an orally available small molecule able to induce bone formation. The Company, a privately-held Delaware Corporation, is headquartered in Louisville, Kentucky.

 

 

Osteoporosis is by far the most common bone disease. Osteoporosis is a skeletal disorder characterized by compromised bone strength, predisposing to an increased risk of fracture. Osteoporosis remains a significant clinical problem despite available therapies. According to the National Osteoporosis Foundation, by 2020 over 61 million men and women in the U.S. will have osteoporosis and low bone mass. Estimated revenues of drugs to treat osteoporosis were $8.2 billion in 2003, and are projected to reach $14.4 billion in 2008. Despite several years of an intense awareness campaign, less than 45% of patients with osteoporosis in the U.S. are treated, according to Prudential Equity Group, LLC. That percentage, according to the firm, is much smaller in countries outside the U.S., at approximately 10%.

 

 

Pradama acquired the exclusive worldwide rights to the following intellectual property from the University of Louisville Research Foundation in May 2005: "Compounds for Diagnosis, Treatment and Prevention of Bone Injury and Metabolic Disorders" and "Bone Targeting Compounds for Delivering Agents to the Bone for Interaction Therewith" Additional patent filings are pending.

 

 

Pradama has an experienced management team:

 

William M. Pierce, Jr., Ph.D.

Founder, President and Chief Executive Officer

• Spent 25 years researching bone resorption and drug design.

• To date, has secured approx. $1 million in private/public funding to support this area of research.

• Professor of Pharmacology and Toxicology and Professor of Chemistry at UofL.

• Perspective of three years in industry (Celanese Corporation).

 

Andrew Steen

Vice President of Business Development

• Vice President of Business Development for MetaCyte

• Has been involved directly and indirectly in the creation of several life science start-up companies.

 

Teresa Leezer

Vice President of Marketing

• Vice President for MetaCyte

• Over 15 years of executive management experience in Fortune 100 pharmaceutical industry.

• Experienced in every phase of product life cycle management including pre-launch and launch

 

Jessica Sharon

Vice President of Bioengineering

• Biomedical Advisor for MetaCyte

• Previously worked as a research assistant specializing in tailoring biomaterials for drug delivery directly to bone.

 

Pradama is currently in the lead optimization phase of product development. Working with the University of Kentucky College of Pharmacy, along with others, the Company expects to have a lead compound selected by June 2007. At that point Pradama will begin preclinical studies. Preclinical studies are expected to last approximately 12 months, with subsequent IND submission to FDA.

 

 

Pradama closed a $450,000 Series A financing in February 2006. The Series A round was led by Kentucky Seed Capital Fund I, LP, and also included Kentucky Science and Technology Corporation. The Company expects to raise a $3 million Series B round in 2007.

 

 

 

Intellesse is not a ratings play like a Nielsen competitor. Their output tells you about last night’s audience so you can put a price on today’s. Intellesse is about putting a price today on an audience a year from now. Most likely, the most intelligent use of such data is not to help media players to pick potential winners but to kill obvious losers sooner. That is money that falls straight to the bottom line.

 

To date, the top 100 US advertisers are highly focused on broadcast television advertising, with 54.1% of the broadcast television industry’s 2005 ad revenues coming from this clutch of companies. However, as more video content from broadcast and cable networks migrates to the Web, more TVstyle ad inventory will be sold online. And just as the networks --- now joined by a host of video content web sites --- draw over 50% of their ad revenue from these leading 100 corporations, the separate buckets of television and Internet advertising will increasingly leak into each other.

 

Convergence means that media providers and advertisers must process many orders of magnitude more information about a target audience in order to understand what’s important to them. Four inter-related factors are making this problem a lot worse:

 

1) Explosion of media choices: from hundreds to unlimited channels

2) Explosion of media devices: can’t restrict media consumption any more

3) Increased media exposure out of the home: mobile lifestyle increased media retailing points of presence

4) Accelerated audience fragmentation: lifestyle rather than programming drives media consumption

 

THE CONUNDRUM: How can media and advertisers focus on what’s important to an audience immersed in converged media when they’re deluged with information? The learning curve lasts longer than the opportunity. Social forecasting enables a population to selforganize its opinions about future trends, tastes, and thoughts in a way that market researchers can capture. Intellesse enables audiences to self-organize their opinions about goods, services, and ideas for media and market research.

 

 

The company seeks $500K to launch a futures market in broadcast television advertising rates in January 2007.

  

 

 

SyncRoots is a community development project facilitated online. It brings together the best practices and tools for online community development, collaboration, and information sharing, and packages them for easy use.

 

Rediscovering Shared Purposes In The Places We Live

 

Research has identified several critical disconnects in our society:

- Loss of sense of shared purpose in place

-Fragmented distribution of services and information

-Inefficiency and redundancy in civic and economic development issues

-Lack of public engagement

-Difficulty in locating local information online

 

We address the social disconnection of communities through our combination of civic engagement services and private placebased interactive web community. SyncRoots has a solution Sync Roots offers the expertise and services needed to attract, convene and engage the population online. This is done by connecting all local departments, organizations and groups in a Web 2.0 collaboration environment. To make the project self sustaining, the services of the environment are marketed to the users and business community to generate profits. City sites can be connected into regions and interconnect regions. Two city sites are already sold; three regions are in planning (over 50 cities); one entire state is expressing interest.

 

 

SyncRoots targets small to medium sized communities. Marketing channels include viral marketing, direct mail, leagues of cities & related associations, regional planning commissions, economic development offices, elected officials, conferences & publicity. SyncRoots makes money through: contracting with communities, advertising revenue, service matching fees, Business to Business services, e-Government fees & e-commerce. Gross margins of 32% are projected for year 3 of operations.

 

 

Within the city market SyncRoots faces competition from NicUSA & American Towns, Inc. In the Internet marketplace, Syncroots competes for user time with sites like Flickr, Webshots, Friendster.com, MySpace.Com and other local social networking sites.

 

 

The SyncRoots competitive advantage stems from comprehensive civic engagement and our multifaceted place-specific web portal Our competitors simply put up branded portals and do nothing more.

 

 

The company seeks an investment of $250,000 for Version 2.0 development, marketing and branding and technical Infrastructure.

  

 

  

Love for Higher is a corporation dedicated to bringing a higher consciousness to the planet Earth through the expression of love in all of our endeavors. This is accomplished through education and the arts particularly children's programs in schools and museum outreach programs.

 

Our changing world is bringing a change on how we educate our children and prepare them for our global society. We are doing this by creating programs that teach students to exist in our new world.

 

We are assisting in this change by providing schools with assembly programs and workshops that teach students to use their imaginations to create their life. To learn how to design their lives through writing, science, storytelling, and art.

 

1) The Write Start – our program which assists students to become imagineers and create the story or their life.

2) Dr. Kaboom- assisting students to see science in a whole new art.

3) Lady Ettie- teaching students to change behavior and attitude.

4) Kwabena Dinizulu- giving students an opportunity to learn age old wisdom and share their own stories and poetry.

 

 We project that one artist touring throughout the school year can bring the company 168,000.00 a tour.

 

-The artist will earn 40,000 for the tour.

-The company will earn 58,000.

-The remaining 70,000 will be used for company expenses.

 

 

We are requesting 500,000 and will use it hire more booking agents and create a retreat center for our artists and business. We are open to and capable of receiving general donations.

 

 

 

The Charitee Hole-in-One Monitoring System (the System) offers a solution to revenue growth problems that confront daily fee golf courses today. Through a unique, patent-pending combination of automated outdoor video monitoring, Charitee allows courses to offer hole-in-one, close-to-thepin, and other contests to every golfer, every round, adding excitement, improving golfer satisfaction, and increasing profits. Until now, hole-inone contests were only offered at outings and events due to the need to have a human monitor present to verify any alleged winning shots. Due to overbuilding, average rounds played at daily fee courses have declined 14% in the past five years. The Charitee System addresses (lie need of golf courses to increase revenue and offers a competitive advantage which will assist in increasing the overall rounds played. In partnership with the course, the Charitee System adds a new, highmargin revenue stream and requires no up-front investment by the course.

 

 

When a golfer arrives at a course to pay greens fees, the counter staff, supported by Charitee promotional signage, informs each golfer that, as part of their standard greens fee, he or she is automatically eligible for a small prize if a hole-in-one is struck. Golfers are then informed that they have the option of upgrading to larger prizes for additional fees (typically $1 to $5). Charitee splits this revenue with the course and their personnel. Each golfer receives a ticket with a control number when they pay for their round. When the golfer reaches the designated hole, they simply enter their number into an attractive, small kiosk. After the number is entered at the kiosk, the golfer hits his or her shot which is automatically recorded on video. Should a winning shot be achieved, the golfer will call a 1-800 number to claim their prize. The Charitee System records all activity from tee to green, including activity at the kiosk, tee box, and green. Winning shots are verified using full-motion, high-resolution video downloaded from the System by the Charitee operations center. The entire Charitee System is packaged for turn-key installation by qualified, company- trained, surveillance companies creating a nationwide network for installation and maintenance. The Charitee System is in its third generation of technology, with its core components

field-tested and proven at seven courses.

 

 

The System utilizes a unique, patent-pending combination of computer hardware, software, digital video technology, wireless communications, and solar components allowing a course to offer hole-in-one contests to every golfer, every round without the costly overhead of human monitoring and coordination. Pro Shop installation includes a touch screen monitor and server that operate independently of the golf course register. Wireless components connect to a broadband internet connection that is installed by Charitee. The Company has engineered a solar powered kiosk that is wireless and features a sunlight readable touch screen with audio feedback. By using solar power with battery back up and wireless technology, the Company minimizes the costs and potential disruption associated with wired golf course installation. The Company has successfully developed and placed the solar powered units in Orlando,Florida and in Cleveland, Ohio proving the solar solution under a variety of sun conditions.

 

 

Competition among the 12,600 daily fee golf courses and 4,000 driving ranges operating in the United States and 40,000 courses and driving ranges worldwide remains very intense forcing each golf course to vigorously compete for revenue. Our projections call for the Company to have 310 installations by December, 2009 with revenues of $14.4 million and to achieve 810 installations with $41.5 million in revenue by December, 2010.

 

 

There are currently no known competitors offering a comparable automated product. As Charitee continues to validate the profitability and potential of this product, it believes that competition may arise.Prior to the development of a wireless, solarpowered unit, the Company is aware of two other attempts to create automated hole-in-one systems. The Company believes that both tests were unsuccessful due to operational and financial issues that Charitee has successfully solved. The Company has filed a patent to protect many aspects of the Charitee System. It intends to use its patent-pending protection wherever warranted and will defend its patent rights vigorously to inhibit potential competition.

 

 

Our sales and marketing plan has two primary objectives: 1) building distribution among target profile courses 2) maximizing upgrade revenue at each installed-course. The Company expects to fine tune our course business model by maximizing upgrade revenue and refining our POS sales system as the system is rolled out nationally. The Company anticipates expanding to 5-6 warm-weather, year-round golf markets such as Las Vegas, Palm Springs, and Orlando for the addition of 30 installations over the next 15 months. Within the market areas, Charitee has established four factors to qualify target courses: course type, price tier, annual total rounds and annual outing rounds. The Company believes that daily fee courses with greens fees ranging from $75-$ 150, over 35k annual rounds played with over 5k in outing rounds hold the greatest upgrade revenue potential. To manage the sales and training of the golf course counter staff, sales representatives in each region will be hired on a commission basis to drive upgrade revenue. In addition to building strong, motivational relationships with course management and pro shop staff, reps will implement sales incentives programs and contests for pro shop staff and management to reward course upgrade revenue. Point of sale materials will be placed at the registers to assist

pro shop staff sales efforts. Progressive prize pots, close-to-the-pin contests and test marketing of various upgrade dollar amounts and prizes will be explored to find the optimal formula for maximizing upgrade revenue. To build broad awareness among potential courses and golfers, Charitee will align with a major national charity and plans to identify a celebrity, golfer or athlete to serve as spokesperson. The Company has formed a strategic partnership with IMG that will help secure the charity and spokesperson. In addition, IMG's strong golf connections will help gain trials with golf course management companies as well as sponsorship and advertising revenue.

 

 

The Company intends to raise $1 million dollars from issuing additional shares of common stock. The proceeds of the offering will be used to; (i) fund the rollout of the System to 5-6 year-round markets and an additional 30 courses over the next 15 months; (ii) contract sales representatives to market the System in additional new market areas to seed additional growth, and (iii) enable the Company to fine-tune the market management model and implement the infrastructure and organization that will be required to support rapid and scalable growth. We anticipate this level of activity will achieve break even status and a positive cash flow by December. 2007. We anticipate funding growth beyond December,2007 predominantly from debt.

 

 

The Charitee system generates a significant cash flow from each individual installed unit. Each unit placed at a golf course is expected to generate average upgrade revenue of $1.82 per player with a total of 35,000 rounds played per year. This generates $63,606 in course revenue and a gross profit to Charitee of $29,029 per course. With an installation cost of $19,150 per course, an individual course delivers a positive ROI in only 9 months. Based on these course metrics, the Company expects to break-even within 35 courses.

 

 

Within 5 years, the Company believes that it will be a very attractive acquisition target for a broad range of acquirers including golf equipment manufacturers such as Nike or Titleist, Golf GPS system manufacturers such as GPS Industries and Prolink and gaming companies such as MGM Grand and Bally's. For more information about this investment opportunity, please call company headquarters at 440.248.6677.

  

 

 

 

Vyante, Inc. is an innovative Indianapolis-based software firm focused on providing its customers with the tools needed to comprehend enormous quantities of electronic data and correlate it to their business operations. The company was established in 2005 and is organized as an S-Corporation. The Vyante management team consists of its three founders, all of whom have experience in IT consulting and software development. Business operations are lead by the CEO, Aaron Kopel, who holds an MBA from the Kelley School of Business at Indiana University. Technology development and software engineering are led by the other two founding partners, Benjamin Ranck and Jason Halla.

 

 

ChatterSpike™ offers a solution to the problem allconsumer-facing companies face, that of an inability to digest the immense quantity of data available online related to their company, products, and industry. This patent pending technology provides a simplified way for users to review the underlying trends within the immense quantity of data available online. ChatterSpike™ offers an online service that aggregates millions of electronic data points across various content sources (such as news wires, search engines, websites, blogs, customer reviews, government reports, subscription content, industry research, etc.) on a daily basis and displays it on a consolidated chart depicting the quantity of data and its variations over time. Sentiment analysis is then conducted to determine the nature of each article relative to the user’s topic of interest, such as “positive” vs. “negative”. If the user identifies a point of interest they can simply click deeper into the underlying data, linking to specific articles for the user to review in detail. Additionally, the product’s “Emergent Trend” functionality helps the user identify related topics that may not have been previously understood to exist.

 

 

Vyante has identified Marketing/Advertising and Public Relations firms as its initial target market. These firms are able to recognize immediate value in understanding the trends in information related to their client’s products and corporate reputation. Additionally, these customers allow Vyante to quickly extend its market reach through the existing client base of those firms.

 

 

Vyante is seeking $1.2M in seed funding to support product development, marketing & sales, and content acquisition. Vyante has also submitted State grant proposals which are currently pending approval. (Indiana – 21st Century Fund) and Federal (SBIR - National Science Foundation - June 2006 solicitation).

 

  

 

Digitech Services. Inc. develops solutions for markets that are traditionally overlooked and untapped. DSI proprietary software includes JailTracker, a complete inmate management system, numerous CRM modules for SalesLogix. and other niche market applications. In business since 1988. DSI has grown from a services company to a dynamic software publisher. Revenues in 2005 grew by 50% to Projections are revenues growing to nearly $10M in 5 years with EBITDA climbing to over 50%

 

 

DSI is accelerating its marketing and sales activities, increasing call center capacity and adding additional supporting products to our offering. JailTracker currently accounts for 25% of DSI revenues and projects to 75% of revenue in 5 years. To accomplish this, DSI will complete development of our Sheriff's Record Management System which will enhance our offerings in stales such as Texas, Oklahoma, Arkansas, Louisiana, Tennessee. Alabama, and Mississippi where we have relationships with several Inmate phone system providers.

 

 

David Ogles, an energetic entrepreneur, founded DSI in 1988 after serving in the US Air Force. Primarily focusing on network services and business management solutions, David has led DSI from a one person company to a rapidly growing software house with unlimited potential. David serves and has served on numerous local and regional economic development and business committees where he is viewed as a regional leader in both business and technology.

 

DSI's flagship package is JailTracker, a complete jail management solution. DSI also provides CRM, HR, and accounting solutions for our business customers. Services include training, network services, consulting, and custom software development.

 

 

DSI has a strong market presence with the Kentucky jail community. For the past 3 years, DSI has focused on building name recognition and moving to that "trusted advisor" relationship within (he jail community, even in jails that do not run our software. We will continue to be present at all jail, sheriff, and county official events within Kentucky and will replicate our success in other states.

 

 

Competition within the jail markets are very fragmented usually geographically. Our 3 major competitors, JAMS. Southern Software, and Golden Eagle are products that we have been successful in replacing and winning against.

 

 

$1,000,000 for Sales, Marketing, and Product Development. $480K was previously invested by founders, friends and family and $250K from an SBA loan.

 

Projection Labeling Systems, LLC, (PLS) manufactures and sells laser projectors, under the brand name LyteBeam, and writes the software that controls them. Our laser projectors are low intensity, low cost projectors used to replace paint, tape, and other forms of signage in industrial environments. The red, yellow, and green floor markings in the picture below are created with laser light. The focus of our products and services is to solve the on-going maintenance issues that manufacturing and warehousing facilities face because of the damage that wear and tear cause on paint and tape. We also integrate with current control systems and can function as an independent control system. Additionally, PLS enables businesses to quickly modify their current structure to meet the needs of conducting business in a highly competitive environment. The purpose of this business plan is to develop strategies to take the best advantage of the opportunities for sales and market development that currently exist as a result of the efforts of the last two years. PLS must also raise capital to quickly and effectively penetrate the market.

 

 

Projection Labeling’s mission is to replace the current 100 year old signage and marking methods in use today with low cost, user friendly, high tech, environmentally sound solutions. No one else is currently providing this solution and PLS is positioned to capture and set the standards for this market.

 

PLS offers six models of laser projectors, three versions of the software, training, installation, and graphics creation. There are add-ons available for each projector model that enables them to operate in extreme environments and that provide input stimuli. We are also positioned to provide software integration with customer’s existing systems and platforms. Additionally, PLS offers a Maintenance Agreement for repair and replacement beginning in the second year, after the expiration of the warranty. Telephone customer support is available 24/7. The uses for LyteBeam expand every time the product is demonstrated. Virtually any markings and most signage can be replaced with laser light. Companies such as Toyota, Boeing, Golden State Foods, Trane, and Standard Register have significantly impacted the development of LyteBeam. Some of the most recently developed functionality includes quality control assistance, shelf life management, and modification for low temperature environments.

 

 

When annual gross sales reach $40M (3 – 5 years) PLS would accept offers to purchase the company. The sales price would be based on the following schedule: Annual Sales Continuing Revenue Streams % Factor Price

 

$40M 10 – 30% 2 $ 80M

$40M 30 – 45% 2.5 $100M

$40M 45%+ 3 $120M

 

 

 

RentalHouses.com is a national online internet listing service for residential rental property serving rental property advertisers and prospective renters of single-family homes, townhouses, duplexes, and apartments in the United States. Based in Louisville, Kentucky, RentalHouses.com is one of the fastest growing companies in the rapidly developing online marketplace for the Small Unit Owner (SUO) rental segment of the real estate industry.

 

In the US today, there are 3.2 million rental units available at any given time (assuming a 10% vacancy rate). RentalHouses.com provides a National Internet Listing Service (ILS) for advertising residential rental properties where Property Managers or Owners subscribe and pay monthly to list or advertise their rental property. Site visitors then search for free without an annoying registration to potentially turn users away. Small Unit Owners are 78% of US rental units – with less than 3% advertising online.

 

Flexible, Reusable Listings – With the slot model, you can rotate your listings in and out, depending on your needs. Make the most of your advertising budget with this RentalHouses.com option. Saves Time – RentalHouses.com does your advertising and initial screening for you freeing you up to run your business. Saves Money – RentalHouses.com is significantly less expensive than traditional media while offering a much greater value. Exceptional Reach – Traditional advertising exposes your property only to the immediate area, RentalHouses.com opens up the world as potential tenants. Rich Descriptions/Photos – The leads that you receive from RentalHouses.com have already seen you property and description, therefore those that contact you will be hot leads that are truly interested in your property. Longer Ad Life – Unlike traditional advertising media that rely on a “quick hit” impression a RentalHouses.com listing lasts for a minimum of 30 days! Leads Storage – RentalHouses.com allows you to access and contact our database of prospective tenants in your area.

Computerized Matching System – RentalHouses.com collects and saves the search preferences of prospective tenants and notifies you of potential renters that match your criteria.

 

 

Market share of the top 10 industry competitors accounts for less than 2% of the total estimated market as of August 2006.

RentalHouses.com offers:

 

Simple & Easy-to-Remember Domain/Brand Name

Search Engine Optimization (SEO) - strong natural search engine

returns in Google and Yahoo

Strong relationships with property management firms

Significant national listing critical mass driving organic sales and site traffic

Slot Pricing Model allows customer to rotated listings in and out without incremental cost

Superior customer service.

 

 

 

 

 

 

 

 

Dear Mama INC., located in Louisville, Kentucky, is a start-up business in the field of inventing new products and marketing schemes. Our group is comprised of: Troy L. Harbin, Sr., President; LeBronn Louden, Vice President; Jason Williams, Contract Attorney; Tyrone Harbin Sr., Senior Advisor; Marcus Williams, Graphic Designer; Waymen Eddings, Product Research; and Orlando King, Sketch Artist.

 

Our focus is on the successful presentation of new or enhanced products into the market. The purpose of this plan is to outline the means by which we intend to accomplish our goal of netting $20 million over the next 3 to 5 years of successful sales of our Deuce2-BasketBrella, an inclement weather deterrent apparatus. It is our strategic goal to show the need for this product by consumers.

 

Dear Mama INC. is faced with the challenge of showing how our product is of practical use by all consumers. Consumers will experience ease of use with the Deuce2- BasketBrella versus overcoming the hassle of pushing a basket cart and holding an umbrella to keep merchandise from becoming wet, all the while making sure consumers arrive safely at their cars without distraction.

 

We are committed to protecting our products and marketing schemes by securing the necessary patents and copyrights needed to guarantee the products presented are ours exclusively. This provides security for our

investors knowing no other company or individual can claim ownership of our products.

 

The introduction of the Deuce2-BasketBrella into the market will prove to be lucrative for the members of Dear Mama INC. as well as its investors. It is our goal to have at least 20 Deuce2-BasketBrellas in each of the chain and discount stores in our target market segments nationwide. Using the Kroger Company, for example, who operates 2,483 stores nationwide, at a per unit price of $250.00, the overall profit would be $9,311,250.00. This takes into account the per unit cost of $62.50 per

basket but it prior to taxes and interest.

 

We are also prepared to continue to meet the needs of our customers by offering the “unattached” version of the Deuce2-BasketBrella. This product does not come with a basket but rather has the ability to be attached directly by those target markets to their existing supply of baskets. These will also be available to the average consumer to purchase and carry along as they would a traditional umbrella. This creates on-going partnerships with our manufacturers and the chain/discount stores.

 

 

In order to successfully introduce a quality product into the market, we require $225,000.00 in investor financing. These funds will be used for the completion of our patents (both design and technical), nationwide product launch, marketing, and research and development of the

unattached version.

 

 

  

 

The Way Late Show with Spike Davis is where Louisville will go to “Enjoy What’s Left” of late night television. Spike Lee, a seasoned comedic personality and positive role model, is an ideal choice for hosting a show that targets a younger (18-34) audience while still supplying the “edge” necessary for a successful program. The format of the show allows for multiple avenues of reaching audiences and will be supported by TV sponsorship and spot commercials. In addition to broadcast advertising, The“Way Late Show” will be supported by website content and promotion, consumer direct marketing, live events and radio.

 

Local to Midwest advertisers will find a considerable market reach for a value-priced media buy. By passing on affordable distribution costs coupled with an overnight time slot, The “Way Late Show” will provide a post prime level marketing opportunity at an exceptional cost per point.

 

 

Local marketers targeting the younger late night audiences. Currently, there are $114 million dollars spent in Spot TV in Louisville market and 276,000 subscribers to Insight cable in Louisville. Through this venue, The “Way Late Show” can provide a cost effective medium to a wide variety of advertisers.

 

The show will be distributed initially through Insight Communications (276K Cable Subscribers) and then secondarily through Insight Midwest (1.2 M Regional Subscribers). This not only reduces the distribution costs

of the show, but also makes it attractive to National cable operators (20% US Households access through Comcast). Consistent promotional campaigns will be implemented via radio, sponsors’ point of sale, live events, and on-line venues.

 

 

The “Way Late Show” offers leading local comedic talent with crossover target appeal and national experience. The show has a low overhead compared to other late night talk programs targeting a regional audience.

Unlike national shows, The “Way Late Show” offers original programming with local interest.

 

Oil Can Media Corporation is seeking $500,000 in investment capital to increase the production quality of the show.

 

  

 

Mundus Environmental Products, Inc. is a growing diversified holding company comprised of subsidiaries within different and distinct industry segments. Mundus was incorporated in the state of Nevada in 2002 as Impactor Environmental Products, Inc. before changing our name in 2006. The new name that will go into effect in August will be Mundus Group Inc. Our offices are located in Hickory, Kentucky.

 

Mundus has and will continue to develop broad service and product offerings to provide economic protection and growth opportunities for the investor. We currently manage two subsidiaries: Twin Hills, Inc. and Roadable Aircraft International (RAI).

 

Twin Hills is an established sales, marketing, and national distribution company specializing in NASCAR memorabilia and has been in operation since 1993. Twin Hills’ dynamic management team led the company to 4000% growth in just a few years and in 1999 and 2000 was recognized by Inc. 500 as the 32nd and 116th fastest growing privately held company in the United States. Twin Hills is also a third party logistics provider of sales, managerial services, fulfillment, and distribution

for small to mid-size companies whose expertise lies outside of those areas.

 

RAI, an advanced aerospace technology consortium, maintains patents for technology that enables vehicles to takeoff and land in close proximity to pedestrians and buildings. RAI has developed and tested two vertical takeoff and landing (VTOL) prototypes. In 1993, RAI won the “Best Invention” at the Discovery Channel Invention Convention and again at the Pasadena New Invention award show. RAI has completed a cooperative research and development agreement (CRADA) with the US NAVY. We tested a prototype at the US Naval Air Warfare Weapons Division in Pt. Mugu California, and have collaborated with California Polytechnic University’s engineering department. RAI is currently developing and testing additional prototypes in order to begin production in 2007.

 

Until we are able to begin manufacturing and selling VTOL kits to our target markets; private sector, military, government and civil municipalities, Twin Hills is the sole support for Mundus. We are seeking $5 million dollars for continued research and development, as well as the initial manufacturing of the RAI VTOL vehicles. Our plan is to begin manufacturing VTOL vehicle kits in late 2007. We anticipate that by 2008 we will have manufactured and sold 500 kits.

 

With our Inc. 500 recognized management team, Mundus will pioneer a new transportation age, continue to build our national distribution of NASCAR merchandise, grow our third party logistics division, and look for suitable companies that we can acquire and expand on their business models.

    

  

The BookExchange offers students an alternative option to bookstores when it comes to buying and selling used textbooks. Local bookstores fail to provide students with fair prices and buyback rates. The BookExchange has developed a user-friendly online environment for local students to connect with each other and exchange textbooks at reasonable prices.

 

The BookExchange facilitates the trading of textbooks between students through online marketplaces at individual campuses. Students wishing to sell their textbooks post books to their account at a price they set. Students wishing to buy textbooks search the online marketplace for the book they need. The BookExchange simply offers the service of connecting a buyer and a seller by distributing contact information once a transaction is requested. Both the buyer and the seller are charged a small service fee for each successfully completed transaction.

 

 

The target market is college students. The average student purchases 15 textbooks a year. Students prefer used textbooks, and price is their number one preference. Currently used textbooks account for about 35%

of the textbooks sold in the market. This number could be even larger if students were offered a better forum to buy/sell their used textbooks at a better price. Our market research indicates that 90% of students are at least somewhat likely to use a BookExchange.

 

The BookExchange is primarily local bookstores. According to our market research1 89% of students purchase their textbooks from the local bookstores. Local bookstores fail to offer fair prices and buyback rates. The BookExchange lets the students set the prices and eliminates any unnecessary overhead. The BookExchange also faces competition from other online solutions such as Half.com and Ebay. The BookExchange separates itself from these competitors by focusing on connecting local students within a particular campus. This provides a quicker and more convenient exchange for both the buyer and the seller. Our market research shows us that students are searching for a better solution when purchasing textbooks. The BookExchange solves this problem in a way that caters to their preferences of price and convenience.

 

The BookExchange has existed at the University of Kentucky for 2 ½ years and has just recently expanded to Northern Kentucky University and the University of Louisville. The business model has been tested and proven successful with great potential.

 

 

The BookExchange is currently looking for $25,000 - $50,000 to expand to 4-8 more universities in the region. In the future the BookExchange will be looking for additional venture capital to expand across the nation.

 

 

      

   

 

Automated Golf Solutions offers a device that will increase revenue for driving ranges. This training aid can assist the aging population of golfers and attract new golfers by allowing the golfer to swing continually without breaking their stance or grip. It will increase driving range revenue by $4,500 per year per unit due to attracting more customers, increasing the number of balls that each will hit, and reducing turnover time for each teeing station during peak season. Automated Golf Solutions also offers an advertising service to companies who wish to advertise to driving range patrons. This service, called Auto-Ad, provides a unique and attractive advertising channel for many companies. The average golfer will push the Auto-Tee button over a hundred times per session providing the advertiser with a 100% reach, offering greater value than flyers, coupons, radio, or TV advertising.

 

Company & Products

 

Automated Golf Solutions sells the Auto-Tee unit to driving ranges, which in turn provides the opportunity to sell Auto-Ad to companies targeting golfers. The Automated Golf Solutions business model yields revenues from three sources:

 

. An initial sale of the Auto-Tee unit to driving ranges for $450 per unit. In 2011, the gross profit margin on this revenue source is project to be 39%.

. Sale of Auto-Tee units to individual golfers. Automated Golf Solutions sells the unit for $500 to golfers who choose to practice their swing at home. In 2011, the gross profit margin on this revenue source is projected to be 45%.

.An Auto-Ad subscription to local companies and larger corporations who target golfers. Subscription rates range from $3,000-$4,200.

 

Target Market

 

Automated Golf Solutions will rollout both Auto-Tee and Auto-Ad nationally. Auto- Tee will be marketed in the US to the approximately 2800 stand alone driving ranges as well as the 12.8 million core golfers interested in purchasing training aids for home use. The market for Auto-Ad is open to any company who is interested in advertising their brand to golfers attending driving ranges. Future expansion into Japan and other Asian markets is being considered.

 

Management Team

 

The Auto-Tee management team brings with them complementary skills and a diverse range of business operations and service experience. Advisors will work closely with the team to share their expertise, knowledge, and experience with the golf industry, specifically working with driving ranges.

 

Founding Team

 

Angela Barondeau, Director of Finance

Sara Houlette, Director of Operations

Patrick Kelty, Director of Engineering

 

Financing Sought

 

Equity financing of $700,000 in Q4 2007. The company is currently funded by $70,000 from founders, family and friends and a $280,000 5-Year Loan.

 

Projected Harvest Event

 

Year 5 strategic acquisition by a large golf equipment manufacturer after reaching a $15M market potential and a sales target of $7M by 2011. Assuming a 5x EBITDA multiple, the value of the company would equate to $18M.

 

  

 

The product introduced by DiaTech is MEMO, a Diabetes testing device that will temporarily store and wirelessly transfer test results to disease management companies by integrating off the shelf diabetes testing devices with BluetoothT wireless technology. Transmission will be received in standardized format to be viewed in a software interface by disease management companies. MEMO will simplify the test result reporting process and improve disease monitoring for users, while reducing the overhead costs of disease management companies.

 

Opportunity & Strategy

 

Diabetes disease management is an emerging market within the larger healthcare market. Diabetes disease management companies rely on patients to call in their blood glucose levels in order to track their conditions. Although studies have proven that several benefits are associated with participating in disease management programs, including improved quality of life and reduced HbA1c levels, many patients are dropping out of the program because the call-in process is too burdensome. By incorporating BluetoothT wireless technology we will simplify the test result transmission process.

 

 

DiaTech's direct customers will be disease management companies in the United States , and indirectly, the users of the testing device. The device users market will be focused towards patients with moderate to high acuity conditions. There are currently over 20 million diabetics in the United States market, and over 4 million of these patients are moderate to high acuity. Currently only 25% of this market - approximately 1 million patients - is enrolled in disease management programs. By Year 5, we project a 14.4% market share of current disease management patients and a 65% market share of new disease management enrollees. Based on projected growth in the Disease Management industry, our total market share will be 437,000 users, or approximately 11% of the moderate to high acuity patient market.

 

 

DiaTech will primarily benefit from the first mover advantage. MEMO offers ease of use and improved disease monitoring to device users -the two most important factors that surveyed patient reported when considering for a device that would transmit data to a disease management company. Most currently available products require manual recording of results and personal interaction result reporting to disease management companies. This is a burdensome process that can lead to inaccurate results and therefore decreased disease monitoring effectiveness. MEMO provides an answer for both of these issues, while also producing standardized result reporting to disease management companies, which will in turn help reduce overhead costs. These administrative costs have been found to be the primary shortcoming of current disease management programs.

 

DiaTech is in the process of concept development. We will develop a prototype and conduct field-testing while we promote the advantages of MEMO to disease management companies. DiaTech will outsource the manufacturing of the product through strategic alliances with three partners - disease management companies, a medical device manufacturer, and a BluetoothT provider. As such most of the costs incurred will be the outsourcing costs. Software and technical support for disease management companies will be developed and managed in-house. Growth will occur though aggressive sales and promotion of the advantages that MEMO offers coupled with evidence of cost savings and increased patient enrollment.

 

The founders of DiaTech are Matthew Durst, Girish Shetty, Dan Dixon, and Rangadham Chennakesavula. Matthew Durst is a Financial Analyst at Humana Inc. He earned a BA in Political Science from University of Kentucky . Girish Shetty is a Senior Project Manager with Syntel Inc. He earned a BS in Computer Sciences and Engineering from Bangalore University , India . Dan Dixon is a Technical Project Manager at ADSnetcurve and earned a BS degree in Management from Western Kentucky University . Rangadham Chennakesavula is a Project Lead with Syntel Inc. He earned a BS degree in electronics and communication engineering from Andhra University , India . All the founders are on the verge of completing an MBA with a concentration in entrepreneurship from the University of Louisville .

 

 

Pro forma financial projections, which are based on detailed market analysis and realistic forecasts, provide an attractive return for the investors. The table below summarizes the primary financial data.

 

Measure Year l Year 2 Year 3 Year 4 Year 5

 

Revenues ($000) 2,266 7,341 10,203 12,735 15,506

 

Net Income ($000) 188 1,819 2,581 3,356 4,230

 

 

DiaTech is offering a 63% equity stake in the business and two board seats in exchange for $500,000 in order to file for patents, carry out prototype testing, and secure supplier contracts.

 

 

 

Business professionals everywhere suffer from the same issues: Too little time and too much information. They are forced to wade through massive amounts of information when they need a quick, actionable answer to a business dilemma. Books and periodicals are a common reference source, but they're quickly outdated, static, and cumbersome. Web searches are dynamic, handy and comprehensive but often result in mostly unusable results.

 

Business Opportunity

 

ResourceB solves that problem by providing a subscription-based Web site (with a hint of irreverency) through which users quickly determine solutions to their business problems. A unique Q&A format allows users to quickly arrive at a solution. Action plans will be a frequent deliverable. A sense of community (forums, blogs, etc.) enables subscribers to share "in the trenches" camaraderie.

 

Functional area "modules" such as HR, sales, marketing, and IT strategy will be linked together in order to demonstrate how business is truly holistic and decisions made in one area likely affect other areas. Lastly, we will feature archived best practices.

 

Competitive Advantage

 

ResourceB's technology will diagnose problems at a root-cause level. Often a user won't know exactly what's causing the problem, only the outward symptoms. Addressing the symptoms doesn't solve the problem. Most importantly, the community aspect of our site will create an organic, always- evolving site that continually reflects the voice of the customer.

 

Progress to Date

 

Our CEO and a member of our advisory board created, and own the rights to, the prototype of the proprietary technology that forms the basis of our Web site. They developed this with the input of a Fortune 500 company (who wanted to develop an online reference resource for their small business partners). The logic for the first module (HR) is complete and awaiting IT development.

 

Target Market

 

Eight million business professionals associated with small- or mid-sized companies  

 

Balanced Management Team

 

A balance of operations, finance, and marketing experience, combined with the passion of creating a service that solves the problems of business professionals like us, is what differentiates the ResourceB team: Jack Lamon (COO), Craig Klebs (CFO) and Bruce Vance (VP-Marketing). Our CEO, Dr. Susan Newkirk- Moore , is co-developer of the proprietary technology and has extensive experience in executive education and strategic planning.

 

Advisory Board Members with Proven Track Records

 

We supply the energy to ResourceB. However, we also rely on those who have started their own successful companies for both support and expertise:

 

. Tim Sanford (Raised VC capital for Snitch LLC; co-developer of proprietary technology.)

. Mary Lea Quick (Marketing Research of Kentuckiana, Inc.)

. Harry Kron (Taradene Systems - IT development)

 

Marketing Strategy

 

We will employ a three tiered direct-to-consumer strategy: e-mail, direct mail, search engine optimization. We will drive retention through "site stickiness."

 

Financing Sought

 

$1.2 million in equity funds to be used as follows:

 

34% IT infrastructure, 23% in general expenses, 22% in content development and 21'% in marketing promotion. There has been $200,000 invested to date for development of the HR module.

 

Financial Highlights

 

. Cash flow break-even occurs in month seventeen

. Highly scalable-minimal variable costs with each new subscriber

. Net income: 24.5% by year three

. Cash balance $2.3 million by year three

. Cash Balance

 

Offering in Year 3

 

. Company value: $10.0 million

. Return on investment: 70%

 

Potential Acquirers

 

. The McGraw-Hill Companies

. Prentice Hall

. Wiley Publishers

 

 

 

Bluegrass Soy Sauce Company, Ltd. will strive to create a dynamic, consistently flavorful soy sauce using only the best Kentucky soybeans and wheat, and the freshest Kentucky spring water while utilizing a lengthy, natural fermentation. Bluegrass Soy Sauce Company endeavors to become a popular choice by local chefs who will endorse the product and give the company momentum to succeed in the retail market. Success at this level will be paramount and based on creating an educated consumer regarding the different nuances in soy sauce and how the production methods and ingredients affect flavor development and quality. It is the belief of the company that consumers, offered the choice of large, foreign manufacturers and small, local producers, they will choose our sauce over the competitors. With the introduction of our locally produced, purely Kentucky soy sauce, Bluegrass Soy Sauce Company, Ltd., hopes that the educated consumer will create a market niche in small batch, specialty soy sauce production.

 

Sales and Marketing Strategy

 

We will sell our naturally fermented, locally produced soy sauce at regional specialty stores and statewide farmers' markets as well as restaurants. We will use distributors to access state restaurants, specialty markets, and farmers' markets. An estimated 5% of sales will be transacted on the internet through a Bluegrass Soy Sauce Company website.Expansion plans for Bluegrass Soy Sauce Company, Ltd. include increased production and distribution, international sales, a line of other condiments, dressings, marinades and flavored sauces, a soy sauce microbrewery restaurant, and the establishment of other regional soy sauce manufacturing plants to utilize other popular North American water sources. Expansion will increase sales, give the company a broader customer base and help Bluegrass Soy Sauce Company, Ltd. become a recognizable brand name. The company wants to solidify a position in the Louisville restaurant and retail market before venturing into these other markets.

 

Financing Needs

 

The company will seek a bank loan in the amount of $65,922 and a Line of Credit of $50,000. The owner will invest 20% or $22,731. Total debt contribution will be $90,922 and total sources of funds will equal $113,653. The owner will continue operate his private chef business during the first several months the company is operating. This will help to generate some income during the early stages of the company. 

 

 

 

RhinoCyte, Inc., founded in May 2005 is focused on developing diagnostic tools and therapies based upon adult stem cells for the treatment of multiple degenerative and traumatic neurological diseases. 

 

Based upon research activity completed thus far, RhinoCyte will initially concentrate on the development of autologous neural progenitor (stem) cells for the repair of neural damage caused by spinal cord injury and Parkinson's disease. The cells are derived from the adult olfactory neuroepithelium and grown in culture to isolate the neural progenitors. 

 

This technology could eventually be used as a therapy for the treatment of multiple degenerative and traumatic neurological diseases and injuries. The commercial value of the tenable quality of life improvements emerging from the application of this technology, although somewhat unquantifiable, will have infinite benefit to those suffering from impairments such as spinal cord injuries and Parkinson's disease. 

Market Overview

 

Rhinocyte is proposing changing the treatment paradigm. Currently, the treatments available for these conditions are, in general, palliative in nature acting to improve the symptomatic manifestation of the disease; progenitor cell therapy, on the other hand, may actually restore function. According to Frost and Sullivan, the expected price range of cell therapy for various disorders will vary between $15,000 and $20,000 per treatment.

 

In the US alone, there are approximately 11,000 incidences of spinal cord injury each year; in total 247,000 people are living with a spinal cord injury. Estimated lifetime treatment costs are between $0.4 million and $2.8 million per patient .

 

It is estimated that close to 4 million people worldwide suffer from Parkinson's disease. Given the rising proportion of elderly people in society, the number of Parkinson patients is expected to grow by 2% per annum in the USA and Japan and in the five major European markets. The number of new cases increases with age:

 

1 in 100 people over age 65 have Parkinson's disease

1 in 10 people over age 80 have the disease

According to Lundbeck Worldwide, in 2003, the market for drugs to treat Parkinson's disease had a value of $2.2 billion with an estimated growth of 19%.

 

 

RhinoCyte's technology has four distinct advantages which significantly differentiate it from other stem cell methodologies and confer competitive superiority:

 

1. Easily accessible population of cells that can be isolated by a simple surgical procedure - no need for highly invasive or highly damaging procedures

 

2. Viability and stability of isolated progenitors has been demonstrated across both sexes, age of donor, time in culture and storage. The clinical characteristics and therapeutic utility of the cells remain consistent despite variability of the source tissue

 

3. No immunological rejection anticipated since this technology allows for autologous transplantation

 

4. Avoids the ethical concerns associated with the use of human embryonic stem cells.

Financing Needs

 

Over $3M in grant funding has been obtained to develop the technology. In addition, RhinoCyte has received a term sheet for initial seed funding of $500k with $260k committed. Citing tremendous potential to grow revenue to $100+ million, the company is looking at a short-term liquidity option - strategic acquisition. Would also consider an IPO option.

 

 

Software Solutions Group, Inc (SSG) has developed a suite of open architecture software products that enable physicians and staff to better manage their practices. The software is designed to reduce physician overhead and expedite office operations within the medical office. The SSG solution, called PegasusEMR, incorporates the "process improvement" model, a proven model in the manufacturing industry for over 40 years, into the medical office. SSG's founder, Alan Geyer, has extensive experience in manufacturing industry process improvement, and has used that expertise to create a unique software solution for the healthcare industry. 

 

Product and/or Service:

 

PegasusEMR is comprised of a series of tools designed to reduce overhead costs associated with physicians' daily procedures and office management. The PegasusEMR tools provide automation of all clinical data from the initial patient exam to subsequent exams, procedures and tests, allowing the physician to review all of this information as needed. The software was designed to be modular in nature allowing physicians to implement portions of the solution as needed.

 

Marketing Strategy:

 

PegasusEMR has completed the Beta testing in the Louisville market. SSG is seeking funds to expand the sales and marketing within a 400 mile radius of the Louisville area.

 

Competition:

 

Of the competing EMR products on the market today, most focus on automating existing processes versus improving processes through automation.   The primary downfall with these products is that they don't improve office procedures, require a significant amount of user training

 

and tend to increase overhead functions (costs?).

 

Five Year Strategy:

 

Software Solutions Group plans to develop regional offices to support the sales and marketing of the SSG solutions throughout the Midwest .

 

Investment Opportunity :

 

Company is seeking $1M --80% Sales/ Marketing and 20% Software Development / Support. Total Invested: $400K cash by founders, friends and family.

 

 

 

Healthcoast, LLC was formed in 1999 and is a software development and publishing company that creates or licenses products and services that allow consumers to better understand, manage and communicate health information and data. Starting in the fall of 2002, Healthcoast set out to create a personal medical record system that is stored and controlled by the patient/consumer. Healthcoast performed copious research and developed a product that offers a competitive advantage and is consumer oriented. The product is called Healthfolio and is now ready to go to market.

Product

 

HealthFolio is a PC based (not web-based) loadable software that has a unique user interface that poses a series of questions, thus helping the user compile a comprehensive Personal Medical Record. The software is designed around logic based on the demographics of the person being entered. The person being entered will get a different set of questions based on age and sex. The user can enter as many family members or dependents as they desire. The product is written in Visual Basic 6 and sells for between $24.95 and $29.95. The cost per unit is as low as $1 and up to $5 depending on production and distribution method. The product can be downloaded from an external server or it can be distributed in a Physical CD version.

 

 

The PMR industry has been around since the late 1990's and has had a resurgence since the since the dot- corn bust in 2001 because of recent governmental regulations and programs. The Health Technology to Enhance Quality QTEQ) Act passed in May of 2005, is a regulation mandating that healthcare providers (Hospitals, physicians, insurance companies, etc.) adopt a uniform platform and language to transmit and store healthcare data, and provides funding to speed up the adoption of Electronic Medical Records and development of the platform. In addition the government is now allowing the consumer to set up Flexible Spending Accounts (TSA's") and Health Spending Accounts (" USA 's"), with pre tax dollars. Both of these government programs have caused the consumer to be more aware of how their health dollar is being spent and used, plus raising concern over how they can protect and use their healthcare information. PMR is a good tool to assimilate this data, and several companies are vying to take advantage of this trend. There are 65 companies that provide PMR products or services. The Personal Medical Records industry is broken down to three types of systems: Loadable Software, Web-based, and paper based. Currently there are 14 companies in the loadable software category, 43 in the web-based, and 8 in the paper based. In addition there are some healthcare companies that have created a personal medical record services only available to their clients i.e., Kaiser Permanente, Humana, Revolution Health Group and various hospital systems.

 

 

Healthcoast can sell HealthFolio through three distribution channels: Direct to the consumer, Indirect (co- branding.co-marketing or resellers) and Retail. Each of these approaches presents a market segment that eventually gets the product to the consumer and effects how Healthcoast will define its market. Consumer Profile: The market for this product is households that have a PC, typically have a family, and have a household income of $35,000 or more. There are a total of 102,000,000 households in the US , assuming that at least 65% of people have a PC that means the total market is 61,200,000 households. The product has been branded to appeal to women between the ages of 25 to 55. The primary audience are households that contain Adult Children of Elderly Parents, which represents 22,400,000 households in the US In addition HeatthFolio can be marketed to Parents (Young and Old), and People that have been given healthcare power of attorney or living will executor authority.

 

Competitive Advantage

 

Healthcoast performed research to determine how to create competitive advantages and created its company and product as follows:

 

 

Kept product development costs low therefore can be very competitive on pricing

Branded the product to appeal to the consumer

Made the product easy to use

Made the product loadable/ PC based

Have not excluded any distribution channels  

Management:

 

Johnny Alien, President

Dr. Steve Behnke, MD-CEO/Founder

Professional Services